you vs. weed: supporting young people MAKING positive changes in their lives
Campaign development for Change Grow Live, a health and social care charity.
change grow live
Change Grow Live is a UK health and social care charity providing confidential support for individuals facing challenges with drug and alcohol addiction and other complex life issues.
services
Campaign development for Young People Southwark (part of Change Grow Live).
background
Young People Southwark provides substance misuse support for young people aged 10–25, offering guidance for both young people and their parents/carers. The organisation wanted to raise awareness of their services, helping its mission of supporting young people to make positive changes in their lives.
MY CONTRIBUTION
I worked with the Change Grow Live design team. The goal was to connect the audience in a way that felt relatable and approachable.
We thought about the challenges a young person using cannabis might face - the ups, downs, and obstacles along the way. This led to the idea of a gaming-inspired theme.
impact
The campaign resulted in a set of visually engaging assets that resonated with young people while maintaining a supportive tone. The materials encouraged the audience to seek guidance and connect with the service, contributing directly to advancing Change Grow Live's mission.