Belu World Water Day Campaign
Creative social media campaign development for Belu Water, a purpose-led drinks business and social enterprise.
Belu
Belu is an award winning drinks business and social enterprise that invest 100% of their net profit in pursuit of their purpose: to change the way the world sees water.
services
Social media campaign development.
background
Each year on World Water Day, Belu announces the full amount of its net profits donated to UK charity WaterAid, a defining moment that brings their mission to life and celebrates the contribution of partners involved.
To mark this milestone, Belu needed a striking visual approach that would capture attention and encourage participation.
MY CONTRIBUTION
I gave the campaign a fresh, bold look, using a vibrant typographic style to reflect the impact at the heart of Belu’s mission. The visual approach captured the brand’s spirit and made the campaign immediately engaging for the audience.
impact
The assets produced have made it easier for Belu and the Belu Collective to create a sense of participation and celebration. The campaign materials provided a clear way for supporters to connect, get involved, and champion Belu’s work with WaterAid.