Campaign assets design ⭐️
Each year on World Water Day, Belu announces the full amount of its net profits donated to UK charity WaterAid.
I created a clear creative direction for the campaign, giving it a fresh, bold identity to help the message stand out and connect with audiences. I chose an energetic typographic style to reflect the positive impact of Belu’s mission. The visuals felt confident, accessible and easy to engage with.
Kind Words
"We were impressed by Alice’s experience in digital campaigns, her audience-first approach, and her commitment to hard work and collaboration."
Karen Newman - Head of Brand and Design at the Royal Society
