World Water Day is when Belu announces how much money they’ll be giving to Uk charity WaterAid - 100% of their net profit.
It’s the highlight of the year for the organisation, a moment of celebration when Belu’s mission truly comes to life; and it’s a chance to reflect on the impact of their work.
It’s the highlight of the year for the organisation, a moment of celebration when Belu’s mission truly comes to life; and it’s a chance to reflect on the impact of their work.
I’ve created a set of bold, impactful social media assets with a strong typographic style. They were designed not only for Belu, but also for the Belu Collective (partners serving Belu water) to share across their own channels, helping them feel part of the celebration.
I used Belu’s font, Barlow, as the foundation. It’s clean, modern, and already a big part of the brand’s identity, so it instantly feels familiar and authentic. To give it extra energy, I added a shadow effect. This creates depth, and helps the words stand out in busy social feeds. The result is a look that’s uplifting and celebratory.
